Jul 12 2012 By Ben Spencer
ELECTRICITY and gas giant SSE has been named as the Official Energy Partner of Glasgow’s 2014 Commonwealth Games.
The firm has Official Partner status - the highest rank within the Organising Committee’s commercial programme - and is the first UK-based company to do so.
SSE is the UK’s second biggest energy retailer and supplies electricity and gas to more than 9.5 million household and business accounts.
It includes brands SSE, Scottish Hydro, Southern Electric, Swalec and Airtricity.
Revealing the parnership last Thursday, Glasgow 2014 chief executive David Grevemberg said: “We look forward to collaborating with SSE, its customers and staff throughout the UK in developing exciting engagement and activation opportunities that bring our partnership to life and offer the experience of the Commonwealth Games to as many people as possible.”
Ian Marchant, chief executive of SSE, added: “We’re proud to be associated with the Glasgow 2014 Commonwealth Games. SSE has customers and employees in Scotland, England, Wales and Northern Ireland and we are really looking forward to helping make these Games come alive for them and their communities.
“At SSE we take our work very seriously but try not to take ourselves too seriously and we’re aiming to make this sponsorship innovative and quirky, not boring and corporate.
“We’re already involved in sport in local communities through sponsorships of shinty, golf, cricket, football, sailing and rugby so we’re excited about the possibilities that lie ahead between SSE and the Glasgow 2014 Commonwealth Games.”