Nov 19 2009 By Tristan Stewart-Robertson
GLASWEGIANS who use fake medicines are gambling with their lives, according to a new campaign hitting the city.
Giant billboards and late-night TV adverts warn that counterfeit medicines bought online could put patients' health at risk or even kill.
Fake medicines are a widespread problem, according to a survey which found that 13 per cent of adults in Scotland, including thousands in Glasgow, had bought prescription-only medicine from a dodgy source.
Health chiefs hope the "Get Real, Get A Prescription" campaign will educate the public about the risks.
A TV ad so shocking that it can only be shown after 11pm will be screened this month, and a national poster campaign will also run in November.
Lyndon Braddick, Scots director of the Royal Pharmaceutical Society of Great Britain, said: "Pharmacists are very concerned about the increase in fake or counterfeit medicines.
"As expert professionals, we know only too well that fake medication does not work and that it can cause harm.
"Stay safe by ensuring that you always get your prescriptions at a registered UK pharmacy.
"If you want to buy medicines online, always check that you are dealing with a genuine pharmacy.
"Don't go on face value. Some of the illegal sites look very professional but supply dangerous fakes.
"Check our website for a list of sites that have been awarded the Society's internet pharmacy logo so that you can be sure you are dealing with a UK-registered pharmacy supplying genuine medicines.
"This campaign is important. We want the UK to be the safest place to obtain medicines."
As well as the pharmaceutical society, the campaign is being run by groups including the Medicines and Healthcare products Regulatory Agency and The Patients Association.
Visit www.realdanger.co.uk for more information and advice.